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    Celebrating the life of

    Greg Steltenpohl

    20 Oct 1954 - 12 Mar 2021

    Family and friends

    We welcome your memories and tributes to Greg in this space (and pictures if you have them). May we celebrate and pay homage to his remarkable life and legacy, and all his creativity, passionate vision, quirks, wisdom, profound love, determination and trailblazing spirit.

    Join Memories to request access to contribute your cherished photos, videos, and stories to Greg's memorial with others who loved them.

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    We go back to 1972 when we met at Stanford. His nickname for us was Bip for bottomless pit for his continued eating and love of food. He inspired me with his attention to detail, his quiet strength his love of Miles Our adventurous backpacking trips together live deep in my heart. I feel blessed to have been connected to such a wonderful man.

    Dan Roth1972
    1980

    Kaitlin Barton Odwalla B Movie, starring Greg: https://www.youtube.com/watch?v=z4sP_eThvII&feature=youtu.be. Sometime in the 80s... timeline unclear.

    Tom D. Oh my goodness. I have not seen this since it was made, August-September 1981.
    Tom D. We produced it in time for Odwalla's First Anniversary party, at the Mansfield plant, which is where a lot of the film was shot.
    13 Sep 1980Odwalla, California

    Tom Dill Odwalla from the beginning. First invoice. First shed (behind the Seabright house in Santa Cruz). Jeannine, Gerry, and Tom in the Mansfield plant, 1981. And five photos from Davenport, 1983-5.

    Dilys S. Wow
    Eli S. Great selection
    14 Sep 1985Davenport, CA, United States

    Tom Dill Greg and Jeannine's wedding. Hillary, Tom, Jeannine, Lane, (?), Gerry, Greg, Ross, Danny (?), Kat, Karl.

    Eli S. Great share Tom
    Alexis K. xoxoxoxoxo
    May 1996Davenport, CA, United States

    Don Faia Great memories with this group of Odwalla creators. Thank you Greg for your passion and wonderful vision!

    Tom D. Wonderful times.
    1999Santa Cruz, CA, United States

    Alexis Kaplan They created great things, but the best thing they made was Eli!! xoxoxoxox Alexis

    Dilys S. This is very sweet and lovely. Thank you
    Jan J. Sooo sweet🥰

    Eli and I were close for the nine years we shared together at Waldorf so I was fortunate enough to spend a lot of time with Greg growing up. I remember he was always so happy to join us on whatever little kick we were in to. When we played Star Wars bounty hunters he'd play as IG-88 (Eli and I were Boba Fett and Bosk respectively) even joining us i...

    Jack Boston1999
    2005Santa Cruz

    David Bernard A picture from a book on Ayahuasca inspired art from a book I got from Greg after doing a ceremony he organized at his home in Davenport. He had a major impact on the trajectory of my life. I will always be indebted.

    Eli S. ✨🪐🌿
    29 Jul 2007

    Dilys S. Greg knew party buses would be cool 10 years before van living, van traveling becomes a lifestyle for all Americans. He also ran experiments for logos, tasting, and kept folders of inspirations. He set up a renewable energy credit purchase program at Adina circa 2006-2007 to meet carbon zero goals

    Alexis K. So cool!!!
    20 Oct 2009Stanford, CA, United States

    Dilys S. Greg giving a talk about this entrepreneurial journeys to young aspiring students.

    Eli S. Good one!
    13 Jun 2010

    Dilys S. Greg had been a mentor, a distinguished Stanford GSB alum, a father figure, a friend, a super star entrepreneur. He had been kind and humble and always give guidance to those who seek his advice. He’s forever kind

    4 Aug 2010Los Angeles, CA, United States

    Luke Stratte-McClure Greg, Dominique, Eli and Luke breaking in some of the vintage furniture at the home in Silver Lake. ❤️

    Alexis K. What great smiles!!
    19 Jan 2013Don Faia Studio

    Don Faia My wife Michele presenting Greg with a personal mandala she painted for his Califia office. I treasure the years of co-creating with Greg. His kindness and great spirit lives on.

    16 Feb 2013

    Kaitlin Barton Greg and Karl shucking oysters at Greg's for a dinner party. Some of the happiest memories I have!

    11 Jul 2013Chicago, IL, United States

    Marne Velasquez Sales meeting in Chicago with Bobby D. Natasha, Tim, Mark, Randy, Jim, Sonia and Greg. Anyone who was there will remember Greg's epic dance moves on our big night out.

    19 Oct 2013New Orleans, LA, United States

    Marne Velasquez Just getting started into the jazz clubs ALL OVER New Orleans until the wee hours... Greg was in his element.

    20 Oct 2013New Orleans, LA, United States

    Marne Velasquez Remember when we were a Juice company?

    21 Jan 2014Anaheim, CA, United States

    Marne Velasquez Expo West Launch of Iced Coffee...

    11 Jul 2014

    Kaitlin Barton Philz Santa Monica opening. Greg, Kaitlin, and Phil.

    Eli S. ⭐️Stars ⭐️
    31 Jan 2015Los Angeles, CA, United States

    Luke Stratte-McClure Celebrating ‘Merica! Greg threw a surprise party for Dominique the day she became a US citizen. ❤️

    15 Mar 2015Anaheim, CA, United States

    Samantha Dunnachie One of many, many trade shows! Always the star of the show!

    Eli S. Cute
    15 Aug 2015New York, NY, United States

    Marne Velasquez Discovering Eataly in NYC - wow, were we excited.

    19 Sep 2015Baltimore, MD, United States

    Arnulfo Ventura I remember Adam walked up sharing how much little Emma Borden really wanted to meet Greg. Upon finishing their conversation, they each reached out their hands for a fist bump, and unprompted and so beautifully coincidental, they both mimicked the explosion of the bump afterwards. It was so sweet!

    Alexis K. He was a star!! Such a sweet story!!
    26 Nov 2015Los Angeles, CA, United States

    Dilys S. Greg was sharing a loving moment with his family. Thanksgiving feast hosted by Greg at his LA home, completed with tasteful utensils, heart warming lights, vibrant colors and curves.

    27 Nov 2015

    Dilys S. Both Greg and Eli have eyes for the minute details of life. This is a behind-the-scene of them noticing incredible small things, patterns of nature. The connection between the two generations is also strong.

    Alexis K. The best joy of his life was his family. His big heart and memorable laugh sits with me always! XO
    27 Nov 2015111 S Grand Ave, Los Angeles, CA 90012

    Dilys S.

    20 Dec 2015Los Angeles, CA, United States

    Samantha Dunnachie So many happy memories!

    Eli S. This photo
    5 Feb 2016Ojai, CA, United States

    Iris Santana Califia All Hands Meeting in Ojai February 2015. Greg in the middle with his team.

    16 Apr 2016DTLA

    Robert Adriaansen Califia Corporate opening, DTLA APR16 2016

    Alexis K. Where ever he went, fun followed!! You were all so lucky!!!
    15 Jul 2016Los Angeles, CA, United States

    Iris Santana Greg walking through Califia HQ to admire the set up for the Califia x BeWell Smoothie Bowl social.

    20 Sep 2016Jackson, WY, United States

    Arnulfo Ventura If we were outdoors, Greg was smiling! Jackson Hole trail walk captured here during our retreat.

    15 Feb 2017Los Angeles, CA, United States

    Iris Santana Greg presenting at the first Califia Nourish February 2017.

    11 Mar 2017Anaheim, CA, United States

    Iris Santana Greg dancing to Ozomatli with the Califia Expo West 2017 crew.

    Alexis K. LOVE that clip!!!!!

    What a treat to experience this experience with Greg and Gerry!

    Jan Johnson21 Aug 2017

    I looked up to Greg as a role model, and I packed my bags and moved across the country because of him as a person, his vision for califia, and the opportunity to help build the incredible brand we know and love today. I’ll never forget my lunch with him at the equinox hotel in nyc, looking out at the city’s beautiful skyline, where he gave me his v...

    Jeffrey Gendelman2018
    21 Jan 2018San Francisco, CA, United States

    Arnulfo Ventura Winter Fancy Food Show - while others were looking at the shelf, this picture felt to me that Greg was looking beyond (as always), crystallizing his vision for Califia of Something Different, Something Better.

    8 Feb 2018

    Robert Adriaansen Greg, Califia Nourish 2018 DTLA

    26 Dec 2018Mammoth Lakes, CA, United States

    Sole D'Agostino "Boys" (+ wife) ski trip to Mammoth. 5 months pregnant as I was, all slopes were just for them to enjoy :)

    Alexis K. Such joy you both brought into his life!!!!
    Dilys S. ❤️❤️
    Mar 2019Los Angeles, CA, United States

    Alexis Kaplan My favorite Men! My visit with Greg, Eli and Sole right after Theo's birth. Great day!!! How I love you all. How I will miss you my dear friend. I Have loved you since the beginning, your never ending enthusiasm, joy and belief in the good of the universe! You bet me in 1986 who would make the first million dollars, well you won that one! But our friendship was priceless to me--So we tied as winners in friendship and love! Your bright light still shines in everyone you ever knew!! xoxoxoxox Love Alexis

    Eli S. ♥️♥️😆😆♥️😆
    17 Aug 2019Oakland, CA, United States

    Tom Dill Downtown.

    27 Dec 2019Villa La Angostura, Neuquen, Argentina

    Francisco Romero Great greg, you, eli & sole made my dreams feel like I had to create a world of my own, like a climate, a country, an atmosphere in which I could breathe, reign and recreate myself ... Optimism is my strategy to make a better future. Because unless you believe the future can be better, you are unlikely to step up and take responsibility for doing so. I assume that there is an instinct for freedom, there are opportunities to change things, there is a possibility that I can contribute for making a better world. And i think we share all these feelings. That, I think, is the reason for every great work of art. Thank you for being part of my life and sharing all the knowledge you left in planet earth.

    Eli S. Thanks Fran ♥️♥️♥️
    27 Dec 2019Patagonia

    Sonia Hendriks These will be memories of a lifetime of our trip with Greg to Argentina for Sole and Eli’s wedding.

    Dilys S. This photo of Greg has such vibrant colors. It’s beautiful. Really shows his personality
    Eli S. ♥️♥️♥️
    31 Dec 2019San Carlos de Bariloche, Río Negro, Argentina

    Jan Johnson Always a step ahead of the rest of us and way better dressed.

    16 Jan 2020DTLA

    Robert Adriaansen Marne and Dan Farewell: Greg, Kevin, Guillermo, Sonia, Marne, Robert

    Kaitlin B. The Originals!
    2 Feb 2020Pasadena, CA, United States

    Robert Adriaansen Califia Nourish 2020; Brian, Greg, Robert, Mark

    10 Dec 2020Mono Craters, California

    Tom Dill Hiking with Greg and Gerry Percy on Mono Craters, near Mono Lake, December 10, 2020. Running ahead of the two of us, Greg got to the top ten minutes sooner and flashed this great smile.

    Alexis K. I LOVE this photo!!! He radiated joy!!
    Eli S. So great
    2 Jan 2021Mammoth Lakes, CA, United States

    Sole D'Agostino Greg with son Eli and grandson Theodor, in Panum Crater, Mammoth Lakes. We treasure every moment with him in his beloved Sierras.

    Dilys S. This photo is so lovely.
    Kaitlin B. Pure love in a photo <3